Truveo Upgrades Technology Platform for Video Search Partners
Offers Partners Enhanced Performance and Improved Visibility Into Video Search Traffic Patterns on Their Website
Dulles, VA – May 31, 2007 – Truveo announced today a significant
upgrade to the technology platform it currently makes available to
website operators through its video search partner program. Current
and new partners will benefit from this upgrade through improved
analytics for tracking video search usage as well as enhanced
performance across Truveo's industry-leading suite of video search
APIs. Truveo's enhanced offering for video search partners is
available at http://developer.truveo.com.
With the explosive growth of online video, video search is quickly
becoming the means by which consumers are discovering the millions of
videos available across the Web. Through a suite of open video search
APIs released last year, Truveo(TM) has made it possible for hundreds
of developers to integrate its industry-leading video search engine
into their websites.
Using these APIs, website owners can build a wide variety of
applications that engage users and enable them to browse and search
through millions of online videos. Truveo's APIs currently power
dozens of leading websites including some of the Web's most popular
video destinations. As part of the recent upgrade to its technology
platform, Truveo has enhanced both the performance as well as the
reporting and analytics functionality offered to its video search
partners.
"With our powerful video search APIs and enterprise-class reporting
tools, Truveo is the only solution for any website owner who's serious
about incorporating video search functionality on their site,” said
Timothy Tuttle, Senior Vice President of AOL Video. "Our new reporting
tools provide partners with an unsurpassed level of functionality,
making it easy for them to track the value that video search adds to
their site.”
Truveo's improved offering for video search partners includes:
* Rich Suite of Developer APIs – Truveo's Web APIs and developer tools
are available in a variety of languages to integrate easily with a wide
range of partner applications and websites.
* Industrial Strength Performance – Truveo's leading technology
platform now delivers improved response time and relevance, making it
ideal for powering high-traffic, performance-intensive video search
applications.
* New Reporting Dashboards – Truveo's partner tools feature a new suite
of reporting dashboards enabling website operators to measure and
understand user traffic patterns, user engagement, popular search
queries, popular video channels, as well as overall API performance.
To register for the Truveo(TM) Video Search Partner Program and to begin using Truveo's open video search APIs, go to http://developer.truveo.com
About Truveo
Truveo is the search engine for video. Truveo was founded in 2004 by
some of the industry's leading experts in video search technology.
Over the past three years, Truveo has built one of the largest and
most up-to-date indexes of high-quality video on the Web. As a result,
Truveo enables users to find video that cannot be found in any other
search engine. Truveo first launched its industry-leading search
engine in the fall of 2005 and today, the Truveo search engine powers
some of the most popular video destinations on the Web, reaching an
audience of almost 40 million users each month. For more information
on Truveo, visit http://www.truveo.com.
About AOL
AOL® is a global Web services company that operates some of the most
popular Web destinations, offers a comprehensive suite of free software
and services, runs one of the country's largest Internet access
businesses, and provides a full set of advertising solutions. A
majority-owned subsidiary of Time Warner Inc., AOL LLC is based in
Dulles, Virginia. AOL and its subsidiaries also have operations in
Europe, Canada and Asia. Learn more at AOL.com.
# # #