FORBES.COM IMPLEMENTS THE EUREKSTER COMMUNITY SEARCH PLATFORM

Leading Business Site Utilizes SwickiPublisher To Create Vertical Search
Engines on Forbes.com

San Francisco, CA ­ August 23, 2006 ­ Eurekster, Inc., a pioneer and leader
in community-driven, social search and monetization for Web publishers,
today announced that Forbes.com, home page for the world¹s business leaders,
has integrated Eurekster¹s SwickiPublisher community search platform onto
its website, www.forbes.com.

³Just as Forbes.com offers our readers the information they want and need
most, Eurekster¹s easy-to-integrate SwickiPublisher will allow us to present
our users with Web search that provides the same, highly targeted and
relevant quality of business information,² said Mike Smith, VP and General
Manager of Forbes.com.

The Eurekster service powers a tab called ³Web² on the Forbes.com home page
and on the search results page that offers Web search results influenced by,
and specialized for, Forbes users using Eurekster¹s Swicki technology.
Forbes.com will continue to offer its extensive archive of Forbes.com news
and information.  

Eurekster¹s community search platform empowers Forbes.com to leverage its
highly targeted brand and vertical expertise while allowing the Forbes.com
user base of ŒC¹-level executives to collaborate and conduct
vertically-focused searches producing more accurate and actionable results
for them in an efficient manner,² said Steven Marder, CEO of Eurekster, Inc.
³This leads to increased usage, improved user experience and brand loyalty
which will facilitate the further growth of online advertising revenue for
Forbes.com.

How Eurekster SwickiPublisher Works
Leveraging extensive intellectual property and years of product development,
Eurekster SwickiPublisher provides contextual refinement of search queries
originating from publisher websites, and improves the relevancy of results
through continuous and automatic behavioral analysis of the search results
that users click on and actually find useful. Users participate passively
and anonymously, and are not required to provide a login or
personal-preferences, tag bookmarks, invite their friends to participate, or
perform any tasks other than use the publisher¹s site and search from it.

Eurekster SwickiPublisher makes all the connections and does all the work.
It refines the search queries and re-ranks results drawn from general search
indexes such as web, site, news, image and shopping to present information
that meets the demonstrated interest of the user and other like-minded users
of the publisher¹s website. In addition to providing tailored search results
for specific queries, Eurekster SwickiPublisher provides a ³What¹s Hot²
BuzzCloud feature that automatically shares the most popular and recommended
searches for a site¹s users.

About Eurekster, Inc.
Eurekster, Inc. (www.eurekster.com) is a leader in community search
technologies that harness the knowledge and behavior of online communities
to increase search relevance and value for site visitors, site publishers
and advertisers. Eurekster SwickiBuilder and Eurekster SwickiPublisher
leverage the company's patented technology and patent-pending processes that
link search algorithms to social networks and communities of interest.
Eurekster SwickiBuilder gives small or individual site publishers the
ability to create their own search engines, while Eurekster SwickiPublisher
is an enterprise-level platform for delivering a highly customized, branded
search feature on large websites. Eurekster, Inc. is privately held and
headquartered in San Francisco, California.