From a NY Times Article by Miquel Helft:

“As people increasingly rely on powerful mobile phones instead of PCs to access the Web, their surfing habits are bound to change. What’s more, online advertising could lose its role as the Web’s primary economic engine, putting Google’s leadership role into question.”

[Snip]

“The new paradigm is mobile computing and mobility,” said David B. Yoffie, a professor at the Harvard Business School. “That has the potential to change the economics of the Internet business and to redistribute profits yet again.”

[Snip]

“It certainly remains to be seen how big mobile advertising will be,” said Charles Golvin, an analyst with Forrester Research.

Predictions about the growth potential of mobile advertising vary widely. A recent report on the mobile Internet by Morgan Stanley, for instance, said that while advertising accounts for 40 percent of revenue on the desktop Internet, it accounts for just 5 percent of revenue on the mobile Internet. That could change, as more personalized advertising technologies, including coupons and offers that are aimed at users based on their location, could usher in a new wave of growth in digital marketing.

Source: NY Times

Yes, it seems to be all mobile these days. I bet we will be seeing a lot more multimedia content from many database providers accessible on a mobile device. We think it makes perfect sense.

From the Blog Post

In 2010 Alexander Street’s entire music portfolio will be accessible on iPhone and iPod Touch mobile devices. Subscribers will be able to stream music and video, access scores, search and navigate full-text reference content, and even access and edit personal playlists.

Alexander Street’s iPhone and iPod Touch application will be completely free. Updating your playlists or listening to an assigned recording will literally be just a touch away. And thanks to newly developed streaming technology, you’ll do it all without buffering.

Alexander Street Offers Several Music Databases including:

+ Music Online
Music Online provides a cross-database search of all Alexander St. Press music databases including those listed below. From the Music Online documentation we learn that Alexander Street Press offers more than 200,000 audio tracks that will soon be iPhone/iTouch ready.

+ Contemporary World Music

…listen to 50,000 tracks of reggae, worldbeat, neo-traditional, world fusion, Balkanic jazz, African film, Bollywood, Arab swing and jazz, and other genres.

+ Smithsonian Global Sound for Libraries

40,000 individual tracks of music, spoken word, and natural and human-made sounds.

+ Jazz Music Library

+ Classical Music Library

+ American Song

Source: Word on the Street (Alexander Street. Weblog)
Hat Tips: Peter Scott and Gerry M.