Archive for the ‘Statistics’ Category

Resource of the Week — Frequently Requested Statistics on Immigrants and Immigration in the United States

Monday, November 2nd, 2009

Resource of the Week: Frequently Requested Statistics on Immigrants and Immigration in the United States
By Kirin K. Kalia, Editor, Migration Information Source, Migration Policy Institute

Our just-published article, Frequently Requested Statistics on Immigrants and Immigration in the United States, covers everything from Mexican immigrants to health-care coverage to government budgets and backlogs. A few interesting numbers:

  • Of the 46.9 million people in 2008 who identified themselves as having Hispanic or Latino ancestry, nearly two-thirds (62.0 percent) were native-born US citizens. The remaining 38.0 percent were immigrants.
  • Immigrants, who in 2008 made up 12.5 percent of the US population, accounted for 29 percent of the 46.6 million working-age adults and children under 18 with no health insurance in 2008.
  • According to a Mexican survey, 14.2 percent of Mexican migrants who headed toward the United States in 2008 came from the state of Chiapas in southern Mexico.
  • Funding for the US Border Patrol increased 519 percent between 1986 and 2002, from $268 million to $1.6 billion. The Border Patrol budget was more than $3.5 billion in 2008, according to the Office of Management and Budget.
  • In 2008, there were about 16.3 million children age 17 and under with at least one immigrant parent. They accounted for 23.2 percent of the 70 million children age 17 and under in the United States.

This article is available on the Migration Information Source, an online journal of the Migration Policy Institute, a nonpartisan think tank in Washington, D.C. that studies immigration issues, trends, and policies in the United States and around the world. The MPI Data Hub provides instant access to the latest immigration statistics, maps, and numbers for the United States and other countries. For US state-level immigration data, see the ACS and Census Data Tool.

Also, if this is a subject area of interest to you, be sure to sign up for the free twice-monthly Migration Information Source email newsletter, which offers interesting, smartly packaged articles and data on immigration-related developments in the United States and around the world.

Fast Facts about Halloween 2009 in the U.S.A.

Monday, October 26th, 2009

Another in the always useful and interesting “Fact for Features” series from the U.S. Census. This time around a look at statistics related to Halloween. Here’s just a taste of what you’ll find along with direct link to the sources where the statistic came from.

+ 36 million

The estimated number of potential trick-or-treaters in 2008 — children 5 to 13 — across the United States. This number is up about 65,000 from a year earlier. Of course, many other children — older than 13, and younger than 5 — also go trick-or-treating

+ 1.1 billion pounds

Total production of pumpkins by major pumpkin-producing states in 2008. Illinois led the country by producing 496 million pounds of the vined orange gourd. Pumpkin patches in California, Pennsylvania and New York also provided lots of pumpkins: Each state produced at least 100 million pounds. The value of all pumpkins produced by major pumpkin-producing states was $141 million.

+ 23.8 pounds
Per capita consumption of candy by Americans in 2008.

+ and Much More

Source: U.S. Census

2008 Academic Library Trends and Statistics from ACRL

Saturday, October 24th, 2009

The full text is a fee-based report but some highlights are available.

From the Media Release:

The 2008 data shows that the median unit cost of monographs (per volume) increased significantly since 2007 for all types of academic libraries (34.2 percent for associate degree-granting institutions, 63.3 percent for baccalaureate institutions, 61.1 percent for comprehensive institutions and 96.8 percent for doctoral/research institutions), while salary and wages expenditures as a percentage of total library expenditures remained unchanged. Salaries and wages constituted 72.1 percent of total library expenditures for associate-degree granting institutions, 56.6 percent for baccalaureate 56.5 percent for comprehensive schools, and 46.5 percent for doctoral/research institutions.

Serial expenditures as a percentage of total library materials expenditures saw very little variation from 2007, increasing less than 1 percent for associate degree-granting institutions and doctoral/research institutions (0.2 percent and 0.7 percent, respectively) and less than 2 percent for comprehensive institutions (1.4 percent) and baccalaureate schools (1.6 percent). Unchanged from 2007 is the percentage of student assistant staff as a percentage of total staff, ranging from a low of 18.1 percent at associate degree-granting institutions to a high of 29.4 percent at baccalaureate institutions.

The data comes from 1,533 academic libraries.

You can also access free summary data for the following categories:

+ Collections
+ Expenditures
+ Electronic Materials Expenditures
+ Personnel and Public Services
+ Ph.D., Faculty, and Enrollment Statistics
+ Selected Variable

Stats are then organized by type of institution and presented in PDF files:

1. Associate of Arts Granting Institutions
2. Bachelor of Arts Granting Institutions
3. Master of Arts and Professional Degree Granting Institutions
4. Doctoral Degree Granting Institutions

Source: ACRL

Updated Demographic Profiles of U.S. Hispanics by Country of Origin

Monday, October 19th, 2009

Updated Demographic Profiles of U.S. Hispanics by Country of Origin

The Pew Hispanic Center, a project of the Pew Research Center, today released five additional demographic profiles of Hispanic populations in the United States by country of origin: Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian.These five follow the release earlier this year of demographic profiles for the five largest Hispanic populations: Mexican, Puerto Rican, Cuban, Salvadoran, and Dominican.

More than six-in-ten Hispanics in the U.S. self-identify as being of Mexican origin. Nine of the other 10 largest Hispanic origin groups — Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian — account for about a third of the U.S. Hispanic population. There are differences across these 10 population groups in the share of each that is foreign born, citizen (by birth or naturalization), and proficient in English. They are also of varying age, tend to live in different areas within the U.S, and have varying levels of education, homeownership rates, and poverty rates.

These profiles of the 10 largest Hispanic populations in the U.S. describe the employment and income characteristics of each group. Characteristics of each group are also contrasted with the characteristics of all Hispanics and with the U.S. population overall. The profiles are based on the Center’s tabulations of the Census Bureau’s 2007 American Community Survey (ACS).

Source: Pew Hispanic Center

Time Spent Viewing Video Online Up 25% Per Viewer

Tuesday, October 13th, 2009

Online video continues to explode!

From the Report:

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for September 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.

The post contains two charts:

1) Overall Online Video Usage (U.S.) for September, 2009; Year-Over-Year; Month-Over-Month

2) Top Online Brands ranked by Video Streams for September 2009 (U.S.)
The Top 10 are listed. Stats include total streams and unique viewers.

Top 5
1) YouTube
2) Hulu
3) Yahoo
4) MSN/WindowsLive/Bing
5) Fox Interactive Media
and at number 10 is Facebook.

Source: nilesenwire

Cancer Data? Sorry, Can’t Have It

Wednesday, October 7th, 2009

Cancer Data? Sorry, Can’t Have It

Not long ago, I asked a respected cancer researcher if he could send me raw data from a trial he had recently published. He refused. Sharing data would make the study team members “uncomfortable,” he said, as I might use this to “cast doubt” on their results.

I’d heard this before: as a statistician who designs and analyzes cancer studies, I regularly ask other researchers to provide additional information or raw data. Sometimes I want to use the data to test out a new idea or method of statistical analysis. And knowing exactly what happened in past studies can help me design better research for the future. Occasionally, however, there are statistical analyses I could run that might make an immediate and important impact on the lives of cancer patients.

Given the enormous physical, emotional and financial toll of cancer, one might expect researchers to promote the free and open exchange of information. The patients who volunteer for cancer trials often suffer through painful procedures and harsh experimental treatments in the hope of hastening a cure. The data they provide ought to belong to all of us. Yet cancer researchers typically treat it as their personal property.

Source: New York Times

Mobile Web Usage Keeps Growing and Growing

Thursday, October 1st, 2009

From a Blog Post:

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008, to 56.9 million in July 2009 according to The Nielsen Company. [Our emphasis] Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors surging upwards 67 percent in July. While men continue to make up a larger portion of mobile Web users versus women, comprising 53 percent of the audience in July, the growth of female visitors outpaced the growth of male visitors during the month, with women increasing 43 percent YOY as compared to a 26 percent growth among men.

The blog post contains several tables and charts:

+ Mobile Web Audience Profile
+ Top 10 Mobile Web Sites Among Women Ranked by Audience Composition % in July 2009, U.S.
+ Top 10 Mobile Web Sites Among Men Ranked by Audience Composition % in July 2009, U.S.
+ Top 10 Mobile Media Usage Among Teens

Source: nielsenwire

August Search Numbers from Hitwise: Bing Increases 18 Percent While Google Accounts for 70% of All U.S. Searches

Thursday, October 1st, 2009

From the Announcement:

Experian Hitwise announced today that Google accounted for 70.24 percent of all U.S. searches conducted in the four weeks ending Aug. 29, 2009. Yahoo! Search, Bing and Ask.com received 16.96 percent, 9.48 percent and 2.37 percent, respectively. The remaining 56 search engines in the Hitwise Search Engine Analysis Tool accounted for 0.95 percent of U.S. searches.

A chart is available and shows that Bing was the only major search engine to have a positive month-over-month percent change (18%).

Experian Hitwise also notes that longer search queries (number of search terms) was down slightly in August.

Longer search queries, averaging searches of five to more than eight words in length, decreased 2 percent between July and August 2009. Searches of eight or more words decreased 2 percent. The same time period showed that shorter search queries – those averaging one to four words long – increased 1 percent. Searches of one word comprised the majority of searches, amounting to 24.21 percent of all queries.

A chart that’s provided shows percentages for one, two, three, four, five, six, seven, and eight or more term search queries. A one search term search was number one in August with 24.21% (up 3% month over month) , two words at 23.71%, (up 1%) and three words at 20.74% (down 1%). For four words the percentage drops to 13.78%.

Source: Experian Hitwise

Update: Microsoft Bing U.S. Search Share Falls, Sparking Google’s Gain (via e-Week)
New numbers for another month from another source. (-: The article also does point out:

The findings clash with estimates from Nielsen, comScore and HitWise, all of whom found that Bing continued to post gains at the expense of Google, Yahoo or AOL in August. It will be a few weeks before those research firms post their September statistics.

Statistics: U.S. Book Sales, July 2009

Wednesday, September 30th, 2009

From the Announcement:

Book sales tracked by the Association of American Publishers (AAP) for the month of July increased by 2.0 percent at $1.54 billion and were up by 1.9 percent for the year.

The Adult Hardcover category was up by 6.9 percent in July with sales of $88.7 million; year-to-date sales were down by 15.5 percent. Adult Paperback sales increased 9.0 percent for the month ($124.0 million) but decreased by 11.2 percent for the year. The Adult Mass Market category was down 13.5 percent for July with sales totaling $68.2 million; sales were down by 5.3 percent year-to-date. The Children’s/YA Hardcover category decreased by 5.4 percent for the month with sales of $55.8 million, but sales for year-to-date were up by 22.2 percent. The Children’s/YA Paperback category was up by 4.1 percent in July with sales totaling $58.2 million; sales increased by 2.0 percent for the year.

Audio Book sales posted an increase of 3.5 percent in July with sales totaling $11.7 million; sales to-date decreased by 29.9 percent. E-books sales reached $16.2 million, reflecting a 213.5 percent increase for July, and a 173.9 percent year to-date. Religious Books saw a decrease of 9.3 percent for the month with sales totaling $42.4 million; sales were down by 8.1 percent for the year.

Sales of University Press Hardcover books reflected a 15.1 percent decrease in July with sales of $5.2 million; sales decreased by 8.6 percent for the year. University Press Paperback sales posted a decrease of 3.2 percent for the month with sales totaling $8.8 million; sales were down 5.5 percent for the year. Sales in the Professional and Scholarly category were up by 13.2 percent in July ($117.7 million) but decreased by 2.3 percent for the year.

Higher Education publishing sales rose by 0.9 percent for the month ($941.5 million) and increased 19.0 percent for the year. Finally, the net El-Hi (elementary/high school) basal and supplemental K-12 category posted a decrease of 32.2 percent in July with sales of $675.9 million; the category was down by 27.6 percent for the year.

NOTE: All sales figures cited in this release are domestic net sales

Source: Association of American Publishers (AAP)

Wow! Over 81 Percent of the U.S. Internet Audience Viewed Online Video in August Viewing an Average of 9.7 Hours of Content

Monday, September 28th, 2009

From the Announcement:

August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

Other Facts from the Report:

+ 81.6 percent of the total U.S. Internet audience viewed online video.

+ The average online video viewer watched 582 minutes of video, or 9.7 hours.

+ 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).

+ 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).

+ The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.

+ The duration of the average online video was 3.7 minutes.

Source: comScore

See Also: Looking for a Directory of High Quality Online Video? Take a Look at Clicker. You’ll First Need to Register for the Beta (It’s Fast and Free).

Updated: Key Statistics About Wikipedia and Wikimedia Foundation (September, 2009)

Monday, September 28th, 2009

Access the Full Text Document (1 page; PDF)

The document includes statistics (text and charts) about Wikipedia and the Wikimedia Foundation. They include:

+ According to comScore, Wikipedia is the fourth most popular web property, world-wide. In June, it served 327 million unique visitors.

+ Wikipedia is available in 266 languages.

+ It is continually expanded by approximately 100,000 active volunteer editors world-wide.

+ The English version alone contains more than 2.9 million articles.

+ Much More

Source: Wikimedia Foundation

Statistics: Social Media and the UK Government

Monday, September 28th, 2009

From the Article:

How well is the attention government agencies pay to social media paying off? In the United Kingdom, there’s at least least one metric: Upstream traffic to U.K. government Web sites from social-networking sites and forums recently surpassed the traffic the government sites received from news and media sites, according to Web analyst Hitwise Intelligence. Earlier this month, traffic from social media made up 5.43 percent of the government’s upstream traffic, surpassing, for the first time, the flow from news and media sites, which came in at 5.15 percent.

Source: GCN

Online Databases and Maps: Profiles on Naturalized Citizens and Legal Permanent Residents

Tuesday, September 22nd, 2009

From the Web Site/Database:

Naturalized citizens are foreign nationals who have become citizens of the United States after fulfilling requirements established by Congress in the Immigration and Nationality Act.

…generate a profile of selected demographic characteristics of immigrants who naturalized during the fiscal year. Profiles are available by country of birth, state of residence, and metropolitan area of residence.

Statistics Available for the Years: 2003-2008

Stats Available:
+ Country of Birth
+ State of Residence
+ Core Based Statistical Area of Residence
+ Metropolitan Statistical Area of Residence (for Some Years)

Note: Result sets are available in .XLS format.

See Also: Profiles on Legal Permanent Residents Database

Legal permanent residents (LPRs) are foreign nationals who have been granted the right to reside permanently in the United States. LPRs are often referred to simply as “immigrants,” but they are also known as “permanent resident aliens” and “green card holders.”

Years Available: 2003-2008

Stats Available:
+ Country of Birth
+ State of Residence
+ Core-Based Statistical Area of Residence

Note: Result sets are available in .XLS format.

See Also: Mapping Immigration
1) Mapping Legal Permanent Residents (LPRs)
2) Mapping Naturalized Citizens

Source: Department of Homeland Security
Hat Tip: IWS Documented News Service

Web Resources for Banned Books Week (Begins Saturday, September 26, 2009)

Monday, September 21st, 2009

From the ALA Web Site:

Banned Books Week (BBW): Celebrating the Freedom to Read is observed during the last week of September each year. Observed since 1982, this annual ALA event reminds Americans not to take this precious democratic freedom for granted. BBW celebrates the freedom to choose or the freedom to express one’s opinion even if that opinion might be considered unorthodox or unpopular and stresses the importance of ensuring the availability of those unorthodox or unpopular viewpoints to all who wish to read them. After all, intellectual freedom can exist only where the freedom to express oneself and the freedom to choose what opinions and viewpoints to consume are both met. As the Intellectual Freedom Manual (ALA, 7th edition) states:

Intellectual freedom can exist only where two essential conditions are met: first, that all individuals have the right to hold any belief on any subject and to convey their ideas in any form they deem appropriate; and second, that society makes an equal commitment to the right of unrestricted access to information and ideas regardless of the communication medium used, the content of the work, and the viewpoints of both the author and receiver of information. Freedom to express oneself through a chosen mode of communication, including the Internet, becomes virtually meaningless if access to that information is not protected. Intellectual freedom implies a circle, and that circle is broken if either freedom of expression or access to ideas is stifled.

Banned Books Week is sponsored by the American Booksellers Association; American Booksellers Foundation for Free Expression; American Library Association; American Society of Journalists and Authors; Association of American Publishers; and the National Association of College Stores. It is endorsed by the Center for the Book in the Library of Congress.

Resources

+ Top Ten Most Frequently Challenged Books of 2008

+ List: Banned and Challenged Classics

+ List: Banned and/or Challenged Books from the Radcliffe Publishing Course Top 100 Novels of the 20th Century

+ List: Frequently challenged books of the 21st century
Includes where and why the title was banned.

Background Information from 2001 to 2008

Over the past eight years, American libraries were faced with 3,736 challenges.

* 1,225 challenges due to “sexually explicit” material;
* 1,008 challenges due to “offensive language”;
* 720 challenges due to material deemed “unsuited to age group”;
* 458 challenges due to “violence”
* 269 challenges due to “homosexuality”; and

Further, 103 materials were challenged because they were “anti-family,” and an additional 233 were challenged because of their “religious viewpoints.”

1,176 of these challenges (approximately 31%) were in classrooms; 37% were in classrooms; 24% (or 909) took place in public libraries. There were less than 75 challenges to college classes; and only 36 to academic libraries. There are isolated cases of challenges to materials made available in or by prisons, special libraries, community groups, and student groups. The majority of challenges were initiated by parents (almost exactly 51%), while patrons and administrators followed behind (11% and 6% respectively)

+ List: The 100 Most Frequently Challenged Books by Decade
++ 1990-1999

+ List: Frequently Challenged Books by Year
Look for the links on the left-hand side of this page. Top 10 lists for 2001-2008 are available.

+ List: Most frequently challenged authors of the 21st century

+ List: Most Frequently Challenged Authors of Color List

+ Challenges to library materials
Includes definitions, “to clarify terminology associated with challenges.”

+ Number of Challenges by Year, Reason, Institution, & Initiator (1990 – 2008)

+ School Library Media Centers and Intellectual Freedom (via ALA)

+ Banned Books Week and the Freedom of the Press: Using a research collection for campus outreach (via ACRL News)
An article by Melissa A. Hubbard, a rare book librarian at Southern Illinois University-Carbondale.

+ Library Bill of Rights

++ Access to Electronic Information, Services, and Networks An Interpretation of the Library Bill of Rights

+++ Questions and Answers: Access to Electronic Information, Services, and Networks: An Interpretation of the Library Bill of Rights

+ Ideas and Resources
++ Clip Art and Badges
++ BBW Proclamation
++ Activity Ideas for Banned Books Week

+ ALA Office of Intellectual Freedom

+ ALA Intellectual Freedom Committee

Source: Office of Intellectual Freedom, American Library Association

+ See Also: BannedBooksWeek.org
++Book Censorship Map

+ See Also: Resources from the Association of American Publishers (AAP)
++ Freedom to Read Briefs 2008/2009 (PDF)
++ Materials from Various Publishers

+ See Also: Banned Books Week Handbook (American Booksellers Foundation for Free Expression)

See Also: Anti-Censorship Center (National Council of Teachers of English, NCTE)
++ NCTE Position Statements on Censorship and Intellectual Freedom

Videos

4 New Videos (from ALA Annual Conference 2009) Now Available from the Office of Intellectual Freedom. You can access direct links and summaries to them via this ResourceShelf post. The video programs are titled:
+ “My, those novels certainly are… graphic!”
+ “Privacy in an Era of Change”
+ “Libraries, Librarians, and America’s War on Sex”
+ “Intellectual Freedom on the Front Lines”

Press

+ Our View – A good week to read a few banned books (via Iowa City Press-Citizen, 9/25/2009)

+ Opinion: Finding Censorship Where There Is None (via Wall Street Journal, 9/25/2009)

+ Advocates Protest Censorship For Banned Books Week: ‘Read-Out’ By Banned Or Challenged Authors Set For Saturday In Chicago (CBS 2-Chicago, 9/25/2009)

+ Passages From ‘Banned Books’ to Be Read Aloud (The Ledger, Lakeland, FL, 9/21/2009)

+ Norman parent’s questions stop author’s visit to school (The Daily Oklahoman, 9/22/2009)

+ Banned Books Week adopts author’s anti-censorship poem as manifesto (The Guardian, 9/24/2009)

+ Even Banned Books Week has its detractors (surprise?) (Comic Book Resources)

+ Banned Books Week: Still Needed in the U.S. (via The Huffington Post)

+ Maya Angelou shares thoughts on Banned Book Week (via Press-Enterprise)

Manuals

+ California Library Association Intellectual Freedom Manual

+ Colorado Association of Libraries, Intellectual Freedom Manual

+ Florida Library Association Intellectual Freedom Manual

+ Kansas Library Association Intellectual Freedom Manual

+ Louisiana Library Association Intellectual Freedom Manual (PDF)

+ Maryland Library Association Intellectual Freedom Manual (PDF)

+ New York Library Association Intellectual Freedom Manual

+ Virginia Library Association Intellectual Freedom Manual
||| PDF Version

+ South Dakota Library Association Intellectual Freedom Manual (PDF)

+ Utah Library Association Intellectual Freedom Manual And Action Guide

Study: Microbloggers are Really Boring

Monday, September 21st, 2009

From the Article:

A study from the Helsinki Institute for Information Technology has found that most microbloggers are updating their status with “mundane” messages.

Curiously, the Finnish institute chose to examine the also-ran microblogging platform Jaiku. In sifting through 400,000 messages on Jaiku, HIIT found that the most common messages users send out include the words “working,” “home,” “work,” “lunch,” and “sleeping.”

“Microblogging works because of the total control users have over their postings, but it is a hobby that seems to require a significant investment of time which many cannot afford,” the Institute said in a statement.

Jaiku is now a shadow of its former self, some two years after it was acquired by Google. According to the site’s About page, it’s “maintained by volunteer Google engineers on their spare time,” after the Web giant decided at the start of the year that a half-dozen products including Jaiku, Dodgeball, and Google Video weren’t contributing to its brand or bottom line. In March, the service was moved to Google’s App Engine. The company also open sourced its code base, putting the future of the service “in developer hands.”

Source: Webware (News.com)

What about Twitter?

See Also: Twitter Study Reveals Interesting Results About Usage (8/12/2009)
From the Post:

…we took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00a to 5:00p (CST) and captured tweets in half-hour increments. Then we categorized them into 6 buckets:

News, Spam, Self-Promotion, Pointless Babble, Conversational and Pass-Along Value.

The results were interesting. As you may have guessed, Pointless Babble won with 40.55% of the total tweets captured; however, Conversational was a very close second at 37.55%, and Pass-Along Value was third (albeit a distant third) at 8.7% of the tweets captured.

+ Twitter Study Reveals Interesting Results About Usage

See Also: OUP Dictionary Team monitors Twitterer’s tweets (via Oxford University Press USA Blog)

Want Responses? Try SMS-Based Calls to Action

Monday, September 21st, 2009

Perhaps SMS is a way to rally and/or promote/provoke the library to users and potential users?

From the Article:

SMS may lack sizzle, but it can deliver the goods if provoking your audience to action is the goal, as Chicago’s Shedd Aquarium recently discovered from its summer test campaigns.

To herd visitors to its new Fantasea aquatic show, Shedd Aquarium put a couple of direct-response tactics to the test to see if consumers preferred SMS or web-based calls to action.

[Snip]

The SMS call to action generated 325% more entries than the web-based call-to-action, making up 52% of the total entries, though it ran in only 25% of the ads.

[Snip]

To Shedd’s assistant marketing director, Jay Geneske, the results show that the “phone is always with you, it’s nearby and immediate,” even when you’re watching TV. Shedd also ran a one-day print campaign in a local paper with a text call-to-action, yielding the highest or near highest number of responses for a single-day print piece, Mr. Geneske said.

[Snip]

More than 90% of U.S. handsets are SMS-capable, with the number of text messages starting to outpace voice calls in 2007, according to Nielsen.

Source: AdAge

Statistics: Online Video Viewing Continues Booming, Total Online Streams Up 41% From Last Year

Thursday, September 17th, 2009

From the nielsenwire:

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.

Top Online Brands ranked by Video Streams for August 2009 (U.S.)
1) YouTube
2) Hulu
3) Yahoo
4) MSN/WindowsLive/Bing
5) Nickelodeon Kids and Family Network
6) Turner Sports and Entertainment Digital Network
7) Fox Interactive Media
8) Disney Online
9) MTV Networks Music
10) Blinkx

A chart for unique viewers by online brand is also included.

Source: nielsenwire

From the Law Library of Congress: National Hispanic Heritage Month Resources

Tuesday, September 15th, 2009

From an Announcement:

In celebration of National Hispanic Heritage Month, the Law Library of Congress presents this guide providing commentary and recommended resources.

Sections Include:
+ Overview
+ Legislative Branch Documents
+ Executive Branch Documents

Direct to Resource Guide

More Resources for Hispanic Heritage Month via the Library of Congress

Sources: Law Library of Congress / LC

See Also: Looking for Stats and Facts About the Hispanic Population in the U.S.?
This “fast fact” guide is loaded down with all sorts of interesting and useful numbers.

Statistics: Education at a Glance 2009: OECD Indicators

Wednesday, September 9th, 2009

From a Blog Post:

Across OECD countries, governments are seeking policies to make education more effective while searching for additional resources to meet the increasing demand for education.

The 2009 edition of Education at a Glance: OECD Indicators enables countries to see themselves in the light of other countries’ performance. It provides a rich, comparable and up-to-date array of indicators on the performance of education systems and represents the consensus of professional thinking on how to measure the current state of education internationally.

The indicators look at who participates in education, what is spent on it, how education systems operate and the results achieved. The latter includes indicators on a wide range of outcomes, from comparisons of students’ performance in key subject areas to the impact of education on earnings and on adults’ chances of employment. New material in this edition includes:

The ExcelTM spreadsheets used to create the tables and charts in this book are available via the StatLinks printed in this book.

Access: Summary and Related Materials

Access Findings (PDF)

Access Full Text Report (PDF; 472 pages)

Source: OECD
Hat Tip: Stuart B.

Three Screen Report from Nielsen: Media Consumption and Multi-tasking Continue to Increase Across TV, Internet, and Mobile

Wednesday, September 2nd, 2009

From the Blog Post:

Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company’s most recent Three Screen Report. During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video online increased their viewing by 46% compared to a year ago. In addition, the average American TV consumption remains at an all-time high (141 hours per month) compared to the same time frame last year.

[Snip]

“Online usage is relatively flat since last year, though more people are viewing video online than ever before. Certain age groups also view online video more than others do – Adults 18-24 watch more than 5 hrs each month vs. Adults 65+ watching just over 1 hr of online video.

Short form video (such as YouTube clips) still makes up the lion’s share of online video viewing – 83% in May 09 – while name-brand TV network content comprises the majority of mobile video viewing.

Younger demographics aren’t using the Internet as much as older demographics, yet the growth rate of kids 2-11 online clearly outpaces the overall Internet penetration. The number of kids online has increased 18% compared to 10% growth for the total active Internet universe (P2+).

Mobile video viewing continues its upward trend, with over 15 million Americans reporting watching mobile video in Q2 2009. This is an increase of 70% versus last year – the largest annual growth to date.”

Access the Complete 3 Screen Report (PDF)

Source: Nielsen