Jennifer Valentino writes:
A third of adults online are now using the Web for “quick conversations,” posting updates on sites like Facebook and Twitter at least once a week.
The ranks of these networkers, dubbed “conversationalists” in a report released today by Forrester Research, have grown in the past couple of years. They’re mostly women, and they aren’t only young people — 70% of the adults in this category are 30 and older. (The report looked only at people 18 and over, so the youngest users aren’t included.)
Although Twitter might seem to be the most likely outlet for these conversationalists, Forrester’s surveys “indicate that there are actually even more people conversing this way through Facebook.
Source: Digits Blog (WSJ)
See Also: Social Technographics, a Way to Analyze your Market’s Social Technology Behavior (Chart)
Very interesting. The chart may be useful to some of you.
