North American mobile web consumption increased 110 percent in 2009 while worldwide access grew 148 percent according to new data issued by audience measurement service Quantcast. Mobile devices now represent 1.3 percent of all web pageviews in North America, with Apple’s iPhone operating system accounting for 65.1 percent of mobile web traffic in the region–Google’s Android OS is second at 12.4 percent, followed by Research In Motion’s BlackBerry OS at 8.7 percent. Quantcast adds that Motorola’s fledgling Droid is already having a significant impact on mobile browsing–the Android-based smartphone captured almost 4 percent of market share in its first full month following its November 2009 release, giving Motorola 10x the U.S. mobile web market share it enjoyed the previous quarter.
Access the Complete 2009 Mobile Web Trends Report
Source: FirerceMobile
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