We first posted about this topic on November 13, 2009. Our post includes a list of the 21 url shortening services participating in this new program.

From the Article:

Services such as Bit.ly and TinyURL allow consumers to convert a lengthy Web address into a miniaturized one. They have soared in popularity in recent years with the advent of Twitter, which limits users to 140 characters per post. Shortened links are also used in emails, text messages and updates on social-networking sites like Facebook and MySpace.

[Snip]

“If you have a shortened URL, and the trail ends there, you may have a dead end,” says Daren Orzechowski, a partner at White & Case LLP.

For example, a defamation suit might hinge on a Web site that a plaintiff links to in an email, said Jonathan Pink, an attorney at Bryan Cave LLP. “You have to go to the link to get the defamation,” he said. “If the link is now broken, then you can’t really prove your case.”

Source: Wall Street Journal

This entry was posted on Tuesday, November 24th, 2009 and is filed under Information Industry, Search News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.