Venture Beat reports on the brand new Pixazza that is backed by Google Ventures (it’s not a Google product). It’s also not a service for end users but it sure is interesting. They help publishers increase revenues by “visual commerce enabling.” The Venture Beat article explains it this way:

The Mountain View-based startup uses an army of taggers to identify products and link them to shopping sites like Amazon or Zappos. For example, you might see a photo of actress Penelope Cruz wearing a new outfit on a fashion blog. If you roll over the image, you’ll see links to similar products that you can buy. Pixazza then turns around and shares the advertising revenue with publishers.

[Snip]

He [James Everingham, CTO] says the company has about 100 taggers who are paid on a commission model, related to whether a shopper actually visits the destination or buys the item.

[Snip]

“Computers tend not to be good involving judgment and tastes,” Everingham said. “We’ve built a user interface that lets our taggers search through our inventory and narrow it down very quickly.”

Access the Complete Venture Beat Article for More Info and Examples

Source: Venture Beat

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