America Online became AOL.

Today, the official company name changed to: Aol.

That’s right, they made two of the three letters lower cases and added some punctuation (a period) to their name.

From a Washington Business Journal article:

AOL, which dropped its familiar America Online name in favor of the three letter identity in 2006, is now Aol., as in capital A, lower case “o” and “l”, followed by a period.

The period is an important addition, according to Maureen Sullivan, chief of staff for AOL.

“The period is really a pivot point to show the breadth and depth of our content and products that we are focused on delivering,” she says. It shows that we are standing behind the AOL brand, and the period invokes that.”

You can look at some new Aol. logos here.

Source: Washington Business Journal

This entry was posted on Monday, November 23rd, 2009 and is filed under Information Industry. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.