The use of social networking sites like Twitter and Facebook to promote businesses has exploded over the past six months, according to the results of a study that were released today.
People using Twitter to get the word out about their company, sales and promotions jumped more than 250% from this past spring, according to a study done by Palo Alto Networks, a maker of firewall technology. The number of companies using facebook for such tasks grew by 192%, the sudy found. The report said that workers are using social networks as promotional vehicles both with and without management knowledge.
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Use of Twitter and Facebook both for business and personal use has definitely have been on a significant upswing over the past year-plus.
Just last month, Experian Hitwise, an Internet monitoring firm, reported that visits to Twitter, the fourth most popular social networking site, increased by 1,170% in September compared to the year-earlier period.
In the same time frame, market leader Facebook saw its already impressive market share increase by 194%, letting it easily maintain its recently attained place atop the U.S. social networking market. Facebook, which grabbed its 300 millionth user in September, captured 58.59% of all U.S. social network visits last month, compared to 19.94% the year before.
See Also: Access the Official News Release and Find a Link to the Complete Report (via Palo Alto Networks)
Source: Computerworld
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