Wikimedia Foundation today announced an on-going partnership with comScore that will help expand the Foundation’s awareness of global Web audience trends and demographics, particularly for top ten projects like Wikipedia. To support the partnership, comScore is providing access to its global Web measurement tool, Media Metrix, which the non-profit Foundation will use to augment its global site-usage statistics, interpret project participation and editing trends, and develop a long-term strategy to expand awareness and usage in new markets – such as Asia
Top 10 Countries by Average Engagement on Wikimedia Foundation Sites, September 2009
Worldwide 12.5 (Average Minutes per Visitor)
Japan 17.0 (Average Minutes per Visitor)
New Zealand 16.1 (Average Minutes per Visitor)
Mexico 15.6 (Average Minutes per Visitor)
United Kingdom 15.5 (Average Minutes per Visitor)
Canada 15.3 (Average Minutes per Visitor)
United States 14.7 (Average Minutes per Visitor)
Hong Kong 14.5 (Average Minutes per Visitor)
Australia 14.3 (Average Minutes per Visitor)
Colombia 14.1 (Average Minutes per Visitor)
Puerto Rico 14.1 (Average Minutes per Visitor)
Source: comScore Media Metrix
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