Why Are Web Sites So Confusing?

Just as bread and milk are often found at far-away ends of the supermarket, Web sites that match consumers with certain products have an incentive to steer users to products that yield the highest margins. The result: a compromise between what users want and what produces the most revenues, say HBS professor Andrei Hagiu and Toulouse School of Economics researcher Bruno Jullien. A look inside the world of search.

+ Why Do Intermediaries Divert Search? (PDF; 490 KB)

Source: Harvard Business School Working Knowledge

This entry was posted on Monday, October 19th, 2009 and is filed under Papers and Presentations, Search News, Web Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.