Greg Sterling at Search Engine Land Writes:

A new and wide ranging report from the UK regulatory agency Ofcom about media literacy finds that 32 percent of UK kids aged 12-15 years old believe that the links/listings shown at the top of search results are the most “truthful.”

The post continues with a summary of the full report along with a graph that shows statistics about the “Understanding of Search Engine Web Sites” by 12-15 year olds.

Source: Search Engine Land

See Also: UK Childrens’ Media Literacy, Executive Summary
This is the report discussed in the article.

+ Access the Full Text of the Report (46 pages; PDF)

+ Report Annex: Top 50 Websites Visited by Children (UK) (9 pages; PDF)

This entry was posted on Thursday, October 8th, 2009 and is filed under Information Literacy. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.