Although this New York Times article focuses on small businesses, we think that some of these ideas could also be applied to a library/info center.

The article offers a primer about how to use text messaging (SMS) as marketing tool.

Sections of the article include:

1. Don’t even think about doing it the illegal way.
2. You basically have three (legitimate) options
3. Text marketing can be supported by traditional marketing.
4. It is better to give than to receive.
5. Don’t waste your time with one-offs.
6. Show restraint (and don’t get too cute).

On the second page of the article you’ll also find several quick tips and a list of suggested reading/viewing

Access the Full Text Article

Source: New York Times

See Also: Want Responses? Try SMS-Based Calls to Action (9/21)

See Also: The Library of Congress is Used Text Messaging (SMS) to Promote and Disseminate Info About the 2009 National Book Festival

This entry was posted on Friday, September 25th, 2009 and is filed under Wireless Web and Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.