Greg Sterling on Local Search Coming to Twitter with Idearc

Greg Sterling explains how Idearc works (with screen caps):

1) You follow sp411 and then it will automatically follow you a few seconds later
2) You then send a direct message to sp411 (”d sp411?) with a query and location. Example: pizza in Seattle, “d sp411 pizza Seattle”.
3) Results will appear in an all the Twitter notification places (email, SMS and direct message)

Listings come from Superpages.

Source: Search Engine Land

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