Greg Sterling explains how Idearc works (with screen caps):

1) You follow sp411 and then it will automatically follow you a few seconds later
2) You then send a direct message to sp411 (”d sp411?) with a query and location. Example: pizza in Seattle, “d sp411 pizza Seattle”.
3) Results will appear in an all the Twitter notification places (email, SMS and direct message)

Listings come from Superpages.

Source: Search Engine Land

This entry was posted on Wednesday, September 2nd, 2009 and is filed under Search Tools, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.