Highlights:
+ 76% of Twitter users have sent less than five tweets; of those, half have never tweeted
+ The cutoff for the top 10% of Twitter users is 50 tweets
+ The top 1% of Twitter users have sent over 1,000 tweets
Sample Size: Over 4 million Twitter users.
Concluding Thoughts:
With the vast majority of users rarely tweeting, Twitter seems to be used by a small crowd of active tweeters to distribute content to a larger audience. Marketers should focus on engaging influential users with high follower counts and frequent tweets.
The complete Rapleaf blog post contains a distribution chart and links to related studies.
Source: Rapleaf Blog
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