Through our Powerset division, Bing has access to semantically indexed Wikipedia content to help with “reference” searches when people are looking for information about a given entity (person, place or thing) such as Albert Einstein or TechCrunch. According to our research, reference search sessions are typically the most time- and query-intensive, averaging more than 9 minutes in length and more than 6 queries per session before someone finds the information they need. [our emphasis]
Access the complete blog post to learn more about the Bing research “vertical.”
Source: Bing Community
