A new report from Bowker is out today (it’s a fee-based document, $999/U.S.) and titled, 2008 U.S. Book Consumer Demographics and Buying Behaviors Annual Report. While we haven’t seen the full report, the news release announcing the new publication does contain a few interesting factoids about U.S. book buyers.

+ 57% of book buyers are women yet women purchase 65% of the books sold in the U.S.

+ Mystery books are the most popular genre for book club sales, with 17% of all purchases of mystery books coming directly from book clubs

+ Generation X consumers buy more books online than any other demographic group, with 30% of them buying their books through the Internet

+ 21% of book buyers said they became aware of a book through some sort of online promotion or ad

+ Women made the majority of the purchases in the paperback, hardcover and audio-book segments, but men accounted for 55% of e-book purchases

Source: Bowker

This entry was posted on Tuesday, July 28th, 2009 and is filed under Print Publications, Statistics. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.