The problem with technology is that once something has been deemed “hot,” it’s most likely not (anymore). Could that be happening to Twitter?
Only 22 percent of 18 to 24 year olds have a Twitter account, compared with 99 percent of that same age group who have a social networking site like Facebook or MySpace, according to a study conducted by Participatory Marketing Network, a marketing firm that focuses on how the Internet influences consumer behavior, and Pace University. The study’s researchers, not surprising, view the low-participation rate for these young, soon-to-be and just-beginning-to-be workers as a “glass-half-full” opportunity. “There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too,” says Michael Della Penna, co-founder and executive chairman of PMN.
Read the Full News Release from the Participatory Marketing Network
Source: Next Gov
See Also: Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen
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