Microsoft Corp. is expected to show a new version of its Internet search engine next week, in a renewed effort by the company to compete against Google Inc., people familiar with the matter said.
The Redmond, Wash., company plans to demonstrate its new search engine publicly for the first time at D: All Things Digital, a technology conference in Carlsbad, Calif., put on by the Wall Street Journal, which is owned by News Corp., these people said.
Microsoft, as previously reported, has been testing its new search engine for weeks with Microsoft employees. Company executives have said the new search engine — which carries the code name Kumo — is designed to help users more easily find relevant results to online searches. The company is planning a major advertising campaign to promote the new search engine.
Source: Wall Street Journal
This entry was posted
on Tuesday, May 19th, 2009 and is filed under Information Industry, Search News, Technology and Internet, Web Search.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.