One lesson learned from the swine flu outbreak is that cross-marketing the Centers of Disease Control and Prevention on other federal Web sites helped drive more citizens to sign up for emergency e-mail alerts, according to GovDelivery, a company that manages public communications for government agencies.
A few days after the first word of the outbreak, CDC’s site made available a widget, a downloadable information display that updates itself automatically, for other sites to post on their own Web pages.
Partly due to this promotional effort, CDC grew its e-mail subscriber base by 103,000 registrants between April 24 and May 6, according to the firm, which handled CDC’s online communications campaign. Normally, between 400 and 600 citizens register for e-mail updates on any given day, the company said.
Source: Nextgov.com
Hat tip: PW
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