VIP: One of the ways I’ve always seen Hoover’s as distinguishing itself in the marketplace is through the editorial content around the data. Hoover’s has made a big investment in its editorial resources — sourcing its own content and writing its own company summaries and industry summaries. Will that continue to be an important piece moving forward?
AH: Absolutely. We have 80 editorial staff members, and they are one of our key differentiators. That and the fact that we’re a division of Dun & Bradstreet. The base of our data is the D&B data, and we add that editorial content and expertise, with our unique twist and sense of humor.
Source: VIP
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