Advertising Yourself: Building a Personal Brand through Social Networks

According to Jonah Berger, Wharton marketing professor, using social networking sites or a new media endeavor such as blogging can be especially useful for workers looking to reshape their career into a new kind of profile. “People will begin to see you in that role,” Berger says. “By creating these links outside of your organization, you can change your meaning to [others].”

Source: Knowledge@Wharton

This entry was posted on Wednesday, April 15th, 2009 and is filed under Search News, Social Media, Technology and Internet, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.