The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 7th IFLA International Marketing Award for 2009.
First place was awarded to National Library Board (NLB), Singapore, represented by Sharon Koh, (Sharon_KOH@nlb.gov.sg). The slogan for the winning campaign is “Go Library.” The GLP is a multi-platform project which aims to entice customers to the library. Significant inroads were made in outreach efforts, e.g. to schools, institutes and organisations, where there is increasing need to make the library relevant to those technologically-inclined who may receive information from online search engines or other non-conventional mediums. Through specially targeted programmes the needs of various demographic groups were addressed. To achieve maximum impact, these programmes are marketed under the “Go Library” project.
Source: International Federation of Library Associations and Institutions
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