Survey: Online News Is Now One Of The UK’s Most “trusted” Sources Of Information
Online news sites are now second only to recommendations from friends as the nation’s primary trusted source of information, according to new research unveiled today by TNS.
Online news is ‘highly trusted’* by two fifths (40%) of those polled – second only to recommendations from friends which is the most trusted with almost half (45%) of respondents in the study stating that they highly trusted this source. Three quarters (75%) of UK respondents stated that they had ‘looked up the news’ when asked what they had done online in the last month – further emphasising the ascendancy of online news sites. The story of online news seems to be globally widespread with an average of two fifths (40%) across all 16 countries in the report trusting online news in this way.
Source: TNS (via DocuTicker)
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