From the Crain’s New York Business report:

In a year marked by a brutal advertising downturn and the shuttering of such high profile titles as CosmoGirl, Quick & Simple, Golf for Women and Radar, the number of new magazines launched was down 13% in 2008 compared with 2007, according to MediaFinder.com, an online database of U.S. and Canadian publications.

The 335 new magazines of ’08, which tended to be small titles with a narrow focus, was down from 386 in 2007 and 431 in 2006, according to MediaFinder.

And yet, despite an inhospitable environment and the growing power of the Internet, intrepid publishers see a future in print.

“You still get bigger ad dollars from print than from online,” said Trish Hagood, president of Oxbridge Communications, owner of MediaFinder. “If publishers can find subjects that truly interest people, then they can find the advertising.”

Source: CNYB

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