The Secrets of Marketing in a Web 2.0 World

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.

If only they knew how to do it.

That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.

Source: Wall Street Journal

See also: Advertisers Face Hurdles on Social Networking Sites (New York Times)

This entry was posted on Monday, December 15th, 2008 and is filed under Business and Economics, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.