Assessing and Improving the Safety of Internet Search Engines (PDF; 519 KB)

In principle, search engines’ listing rules, ranking rules, and advertising policies might shield users from some bad practices, and users’ good judgment could protect them from others. But empirically, search engines often lead users to dangerous content. My analysis of search engine safety finds bad practices among approximately 5% of search results for popular keywords, or roughly one site per page of search results.

Source: The Power of Search Engines (via HBS Working Knowledge)

This entry was posted on Friday, November 21st, 2008 and is filed under Search News, Source File, Web Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.