Israeli Candidate Borrows a (Web) Page From Obama
Israeli Candidate Borrows a (Web) Page From Obama
Click on the Russian-language version of the campaign Web site of Benjamin Netanyahu, the conservative Likud leader running for prime minister of Israel, and up pops a picture of him with Barack Obama. On the Hebrew version, Mr. Obama is not pictured. But he is, in fact, everywhere.
The colors, the fonts, the icons for donating and volunteering, the use of videos, and the social networking Facebook-type options — including Twitter, which hardly exists in Israel — all reflect a conscious effort by the Netanyahu campaign to learn from the Obama success.
Source: New York Times
