Nearly three quarters of American Internet users have used the Web to find travel information — everything from discount airline tickets to driving directions — according to the Pew Internet and American Life Project. Jim Jansen, assistant professor of information sciences and technology (IST), along with IST student Christopher Ciamacca and Amanda Spink of Queensland University of Technology in Australia, identified three key findings about online travel searches in a recently-published paper.
First, they found that travel searches represent a significant portion of searches on general-purpose sites like Google. Those searches occur in single terms and commonly used pairs like “New York,” “Kentucky Derby” and “Holiday Inn.”
Source: PSU
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