According to The NPD Group, a leading market research company, online activities once mainly popular with teens and young adults, are now enjoying active participation by baby boomers, too. Recent consumer surveys of U.S. consumers show that 61 percent of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming or downloadable video (e.g., YouTube and TV network Web sites), while 41 percent had visited social networks (e.g., Linked-In, Facebook, and MySpace).
This entry was posted
on Tuesday, September 9th, 2008 and is filed under Multimedia Search, Social Media, Web 2.0.
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