Who is watching your online image?
Who is watching your online image?
Teenagers are not the only ones who have to worry about getting their reputations smeared via an Internet blog, forum or social-networking Web site, although for them, it’s usually a lot more personal.
Government agencies also are the frequent targets of scurrilous online attacks. However, the figurative bull’s-eye on the government’s collective back is a lot bigger than any teenager’s.With its countless offices, employees and policies that touch most aspects of everyday life, there are millions of potential lightning rods for online criticism from people with axes to grind. No matter what the original cause for complaint, these diatribes all eventually come down to that convenient shorthand — “the government” is to blame.
Government officials aren’t able to respond to every online smear, but doing nothing is not a good plan, said Andy Beal, an Internet marketing consultant at Marketing Pilgrim and co-author of the book “Radically Transparent: Monitoring and Managing Reputations Online.”
Source: Federal Computer Week