For most people, networking on the Web means keeping up with friends or building business contacts. Now a number of charities — and thousands of ordinary people — are starting to use online networks to reshape the world of philanthropy.
Charities are setting up sites that make it easy for people to pass along information about causes to their friends and urge them to donate. And people on traditional networking sites such as Facebook and MySpace are using the sites to send charitable requests to friends (and friends of friends).
Supporters say the movement has one powerful advantage: the personal appeal. People are 100 times more likely to donate when asked by a friend or family member than an anonymous solicitation, according to a recent survey by the blog Social Actions, which advocates for charitable networking.
Source: Wall Street Journal
This entry was posted
on Tuesday, July 15th, 2008 and is filed under Search News, Social Media, Technology and Internet, Web 2.0.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.