A new article by search expert Avi Rappaport.

From the summary:
Avi writes:

I’ve just posted an article on the Long Tail, Short Head and Search. Every site, intranet and enterprise search log I’ve analyzed fits the model of the Long Tail, with a very few very popular search terms, then tailing off very quickly to unique queries (the Long Tail), creating a Zipf curve.

The Short Head — the few most frequently used search terms — is the best place to start in analyzing search engine usage. My article also gives some suggestions for taking the information and using it to improve a search engine.

Source: SearchTools.com

This entry was posted on Wednesday, July 2nd, 2008 at 10:05 am and is filed under Search News, Technology and Internet, Web Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.