Google’s Joe Kraus on How to Make the Web More Social

Can the Internet be made more social? This is a question with which Joe Kraus, director of product management at Google, constantly has to grapple. He believes every killer app on the web — instant messaging, e-mail, blogging, photo-sharing — has succeeded because it helps people connect with one another. For Kraus, this means the Internet has an inherently social character, but it can be enhanced further — an area he continues to explore through Google initiatives such as Open Social and Friend Connect. Wharton legal studies professor Kevin Werbach spoke with Kraus recently about the increasing socialization of the Internet. Kraus will speak about social computing at the Supernova conference in San Francisco on June 16.

Audio also available.

Source: Knowledge@Wharton

This entry was posted on Monday, June 16th, 2008 at 8:23 am and is filed under Papers and Presentations, Search News, Social Media, Source File, Technology and Internet, Web 2.0, Webcasts and Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.