From the story:

For businesses, maintaining a good reputation and effectively responding to customers can be a daunting task. It becomes even harder when that business is unaware of comments that are posted about it on Twitter and other micro-blogging sites.

IST Assistant Professor Jim Jansen is leading a team working to classify those postings in a way that will allow businesses and other organizations to monitor their online reputation more effectively.

Twitter and other sites allow users to post short messages, or “tweets,” about whatever is on their minds at a particular moment. These posts are automatically made public unless manually restricted by the user.

With so many opinions, good and bad, floating around cyberspace, it can be hard for a business or other organization to keep track of its online reputation. If done successfully, it can also be a great opportunity for brand management.

Jansen and research assistants, IST graduate student Mimi Zhang, and business undergraduate student Kate Sobel, are working with researchers at Summize to track perceptions of certain companies and brands on Twitter feeds. Summize is a company that searches and discovers the topics and attitudes expressed within online conversations…

Source: Penn St. Univ
Hat Tip, Pete W.

This entry was posted on Monday, June 9th, 2008 at 9:50 am and is filed under Social Media, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.