+ Competition and Fraud in Online Advertising Markets (via Stanford Info Lab)

An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: publishers, advertising networks, and advertisers. The central question is whether ad networks have an incentive to aggressively combat fraud. The main outcome of the model is to answer this question in the affirmative.

+ Fortune On Google’s Challenges: Employee Retention, Innovation, Maintaining Its Culture (via SEL)

+ Library of Congress Issues Joint RDA Statement (via LJ)

This entry was posted on Wednesday, May 14th, 2008 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.