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SIIA Survey Reveals Businesses Increasingly Embracing Web 2.0 Technologies (PDF; 28 KB)
Source: Software & Information Industry Association

Conducted to coincide with SIIA’s Information Industry Summit, the survey explored the ways in which business-oriented content companies are using the various forms of Web 2.0 capabilities to enhance their connection to their users. Nearly 42% of respondents are currently using social networking technologies such as MySpace and Facebook, while another 35% plan to do so in the near future. Only a third place user-generated content on their sites, while more than half carry at least one blog.

The survey found that B2B users expected social networking to enable them to reach new markets and increase user engagement and loyalty. While just over 80% of respondents expected to achieve these goals, about 40% feel they have already reached new markets and a third believe they have increased customer engagement.

+ Full Report (PDF; 142 KB)
+ Data (.xls)
+ Key (.doc)

This entry was posted on Monday, February 18th, 2008 and is filed under Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.