+ U.S. Internet Advertising Grew by 27% to $25.5 billion in 2007, According to IDC – Google Loses Market Share for First Time in Two Year

As consumers spend more time on the Internet, companies are redistributing advertising dollars from traditional media to online media to follow this trend. In its quarterly wrap-up report, IDC says total U.S. Internet ad spending in the fourth quarter of 2007 (4Q07) grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year 2007, online ad revenue grew 27% year over year to $25.5 billion.

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