Center For The Digital Future: Perceptions Of Search Reliability And Accuracy Declining
From Greg Sterling’s report summary on Search Engine Land:

“A growing number of Internet users select a search engine for their home page. Twenty-one percent of Internet users said that their home page is a search page such as Google — more than double the response in 2005. Declining in the current study is the percentage of users who use an Internet portal — such as Yahoo, America Online, or MSN — as their home page.”

Yet trust of search engines is down:

“A higher percentage of Internet users reported negative views about the reliability and accuracy of information provided by search engines, such as Google. Slightly over half of Internet users — 51 percent — said that most or all of the information produced by search engines is reliable and accurate — down from the 62 percent who reported the same response in 2006.”

CDF (via Greg Sterling at Search Engine Land)

This entry was posted on Saturday, January 19th, 2008 and is filed under Search News, Web Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.