Annual 2008
Advertising Age’s Annual 2008, published Dec. 31, 2007, offers data on marketers, media and agencies, including a directory of marketing and agency executives for the nation’s top 50 advertisers.
On this page, you will find links to additional data related to the Annual 2008.
MARKETERS
100 Leading National Advertisers (June 25)
Marketer Profiles Yearbook, Updated for Annual 2008
A 34-page PDF book. Includes directory of marketing and agency executives for the nation’s top 50 advertisers (also appearing in Annual 2008’s Dec. 31, 2007, print edition)
Top U.S. advertisers
U.S. ad spending totals by media
Market share for auto, retail, credit cards, personal care and restaurants.
Top 200 Megabrands
Top U.S. brands by ad spending
100 Global Marketers, including top advertisers in 90 countries (Nov. 19)
Includes global accounts
MEDIA
100 Leading Media Cos. (Oct. 1)
Annual 2008’s Media Family Trees are extracted from the Media Family Trees poster
Top U.S. media companies
Top magazine, newspaper, TV, cable, digital, Yellow Pages, outdoor, radio and movie companies
Magazine 300 (Oct. 29)
Top magazines by revenue
Digital Marketing & Media Fact Pack (April 23)
How marketers use digital
Emerging ad tactics
Top U.S. internet advertisers
Display ads by category
Internet penetration by access technology
Online retail sales
Search Marketing Fact Pack (Nov. 5)
Searches engine market share
Top search terms
What words cost
Metrics gauging success
Top search agencies
AGENCIES
Annual 2008’s Agency Family Trees are extracted from Agency Family Trees poster
Top marketing organizations
Top consolidated agency networks
Top agency brands worldwide and in the U.S.
Top media agencies worldwide and in the U.S.
Top independent U.S. agencies
Top multicultural agencies
Top healthcare agencies
Top marketing services agencies
Source: Ad Age
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