+ Dow Jones CEO Stepping Downq
See Also: News Corp. Talking About Acquiring Linked In
News Corp. will soon own Dow Jones and already owns MySpace in the social networking arena. Mr. M. sure loves his social media.

+ Watching What You See on the Web (via WSJ)

CenturyTel’s system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. The equipment is made by a Silicon Valley start-up called NebuAd Inc. and installed right into the phone company’s network. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual consumers. NebuAd and CenturyTel get paid whenever a consumer clicks on an ad. This technique — called behavioral targeting — is far more customized than the current method of selling ads online. Today, it’s an imperfect process: companies such as Revenue Science Inc. and Tacoda Inc., which was recently bought by Time Warner Inc., contract with Web sites to monitor which consumers visit them, attaching “cookies,” or small pieces of tracking data, to visitors’ hard drives so they are recognized when they return. The targeting firms feed the data to Web site owners, who use it to charge premium rates for customized ads. But the information is limited, since the tracking companies can’t monitor all of the sites an individual visits.

See Also: Ask.com to Give People Unmatched Privacy Control
See Also: More About Ask Eraser: How It Could Be Used (Search Engine Land)

This entry was posted on Friday, December 7th, 2007 at 12:55 am and is filed under Information Industry, Search News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.