Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items
From the survey:

Consumers spent an average of $347.44*, down 3.5 percent from last year, but still up an incredibly strong 14.8 percent from 2005. Retailers made up for the lower average expenditure with increased traffic…Black Friday was marked with retailers opening their doors earlier than ever, with some choosing to start their sales as early as midnight. This strategy appeared to pay off as 14.3 percent of consumers were out shopping before 4:00 AM, compared to 12.4 percent last year.

Men once again proved to be the better Black Friday customer. With a greater emphasis on door-buster specials in the consumer electronics category, men outspent women $393.63 to $303.95.

The most popular items purchased were clothing or clothing accessories (46.8%) as well as books, CDs, DVDs, videos or video games (41.7%). Other purchases this weekend included consumer electronics (35.7%), toys (28.2%), and gift cards (21.0%).

Direct to Complete Survey (PDF)

Source: National Retail Federation

This entry was posted on Monday, November 26th, 2007 and is filed under Business and Economics, Source File. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.