Barbie rules girls’ wish-lists but boys go high-tech

Barbie has held onto her crown as queen of girls’ holiday wish lists for the fifth year but boys are going more high-tech, according to a poll of must-have toys.

The poll of 7,982 U.S. consumers by the company BIGresearch showed Barbie remained the most sought after toy for girls, with the rival Bratz dolls in second place, generic dolls in third place followed by Dora the Explorer and Disney Princess.

But for boys there was a bit of a shake-up in the annual list with last year’s favorite, TMX Elmo, losing out to Transformers, the autobots made popular by the movie of the same name.

Holiday wishlist for girls:
1. Barbie
2. Bratz
3. Dolls (generic)
4. Dora the Explorer
5. Disney Princess
6. Disney Hannah Montana
7. Nintendo Wii
8. Webkinz
9. Elmo
10. American Girl

Holiday wishlist for boys:
1. Transformers
2. Video Games
3. Nintendo Wii
4. Cars (generic)
5. Spider-Man
6. LEGOs
7. Thomas the Tank Engine
8. Xbox 360
9. Elmo
10. Remote Controlled Vehicles

Source: National Retail Federation survey (via Reuters)

This entry was posted on Sunday, November 25th, 2007 and is filed under Lists and Rankings, Source File. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.