Real Estate Advertising Goes Negative — But Not For Online Media

…a report examining the latest trends and forecast for real estate advertising. Despite a depressed home-sales market, ad spending on online media continues to enjoy double-digit growth, approaching $2.6 billion this year. The report includes our forecast for ad spending from
2008 through 2012. Newspapers continue to suffer the most as agents and brokers scale back their most expensive advertising channels in
favor of one that reaches more potential buyers at a lower price.

Direct to Executive Summary
Registration required, free.

Source: Borrell Associates

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