November Issue of Hoover’s Index Now Available
What companies are people researching on Hoover’s?

The November 2007 list includes:

1) Navteq (Acquired by Nokia in October)
2) Ulta Salon, Cosmetics & Fragrance, Inc.
3) Facebook, Inc.
4) Vans, Inc.
5) Briggs & Stratton Corporation

A total of 25 companies are listed on the publicly available list.

See Also: About the Index

Hoover’s proprietary ranking methodology evaluates searches conducted on both Hoover’s paid and free web sites, along with general Internet search and advertising data. Instead of relying on gross search volume, The Hoover’s Index bases its rankings on a company’s movement above or below a 52-week-average for that company’s search volume. As an example, a Hoover’s Index of 612 means that the search volume was 6.12 times higher than the average search volume.

Source: Hoover’s

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