Online Health Tools, Web Sites Attract Doctors, Advertising

Online Health Tools, Web Sites Attract Doctors, Advertising

Web 2.0 tools, such as blogs and social networking Web sites, allow busy physicians to better interact with patients, industry stakeholders and one another. Advertisers have recently begun to take notice of the trend.

Companies Mentioned:
+ Medem
+ YouTube
+ Collabrys Inc.
+ Sermo Inc.
+ Fliqz Inc.

+ HealthGrades

Starting in November, HealthGrades’ 3 million monthly visitors will be able to virtually tour various medical facilities that subscribe to HealthGrades, as well as view a doctor’s bedside manner — the way the doctor wishes to be perceived.

+ Humana Inc / ChangeforHealth.com

Source: iHealthBeat and Silicon Valley/San Jose Business Journal.

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