Viacom opens up Daily Show archive
Viacom has put online the entire eight year archive of its top rating comedy series, Daily Show with Jon Stewart, in a move which will be closely watched by all the major networks, advertisers, telcos and the burgeoning new media video industry.
The LA Times reports producers have being preparing since June 13,000 clips — together with ads — to be placed on the Daily Show’s own site. The archive is searchable and free for all to use.
Our Emphasis:
Non obtrusive advertisements have been placed around the content as well as a short seven second introduction, with car manufacturer, Hyundai grabbing some of the early advertising slots.Selected excerpts had been available, but the move to totally open the popular TV series archive is the most ambitious move by a traditional media company to cash in on the burgeoning popularity of video on the internet. It follows a recent move by the New York Times to abandon its online premium subscriber service and open its entire archive, arguing advertising offered better growth prospects than subscription.
Source: Firerce Wireless
Direct to Archive Search: Keyword search or browse the video archive by date.
See Also: LA Times Story
See Also: News Release
Upcoming thedailyshow.com features will include detachable video playback, which will allow the user to both view a video clip and to continue browsing the site; a wiki that will empower fans to enhance the information on the site; user-generated playlists; and a public forum.
See Also: Remember, Joost Also Has Viacom Content
Note: Given the “issues” between Google and Viacom, it’s interesting to see the “Powered by Google” text directly next to the search box on the DailyShow.com web site.
See Also: Viacom CEO says could work with Google (via Reuters)
This entry was posted
on Friday, October 19th, 2007 and is filed under Multimedia Search, Web 2.0.
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