Below, for your edification and learning, are definitions of terms and jargon used at Alan Sharpe’s direct mail copywriting agency and in the direct mail industry. He adds a new definition each Wednesday morning. Enjoy!
Source: Sharpe Copy Inc.
Below, for your edification and learning, are definitions of terms and jargon used at Alan Sharpe’s direct mail copywriting agency and in the direct mail industry. He adds a new definition each Wednesday morning. Enjoy!
Source: Sharpe Copy Inc.