Flagging Shopzilla boosts marketing (via AP)

Consumers are urged to “shop, shop, shop” as KC and the Sunshine Band’s “Shake Your Booty” plays in the background in a new ad for The E.W. Scripps Co.’s comparison shopping Web site Shopzilla.com. Showing people dancing at their keyboards, the ad is part of Scripps’ effort to fire up lagging financials in its interactive division. The company also has added features to the Shopzilla Web site, where shoppers can search for merchandise and compare prices. It is improving the site’s search mechanisms and it has increased the links from its other properties’ sites.

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This entry was posted on Monday, September 17th, 2007 and is filed under Information Industry, Search News, Wireless Web and Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.